FanZone
The HP Byron Nelson Championship is launching a year-long social media campaign as part of its ongoing efforts to provide unprecedented behind the scenes access and prizes to new and longtime fans of the PGA TOUR stop in Irving, Tx. The campaign consists of a series of weekly contests and fan interactions that are a continuation of what tournament leaders believe is the broadest social media program in professional golf.
“Nearly every professional golf tournament is active in social media, but we’re looking to take it to the next level in terms of quality and frequency,” said Jon Drago, tournament director of the HP Byron Nelson Championship. “You can’t just be active in social media in the month leading up to the tournament. It needs to be year-round and it needs to be cutting edge.”
Starting Monday, November 7, fans can visit the tournament’s Facebook and Twitter pages for more information on contests that will award a variety of prizes, including free airline tickets, HPBNC merchandise, tickets, autographed merchandise and other prizes courtesy of tournament sponsors like the Four Seasons Resort and Club Dallas at Las Colinas and American Airlines.
Contests include:
“The Byron” is a monthly contest featuring a fan or follower striking a pose in honor of the tournament’s namesake. The pose is personified in the silhouette of Byron Nelson that is part of the tournament’s logo, and it includes a hand on each hip, feet casually crossed, and holding a golf club is always optional. Wherever fans and followers go, whether on vacation, business or just around town, they can do “The Byron” and post the photo to HPBNC’s Facebook or Twitter. Click here to enter.
“Highest/Lowest Scorecard” is a contest specifically for the golfer. Participants should post a picture(s) of their scorecard, signed by a golf pro, on Facebook or to @hpbnc on Twitter each time they play a round. The highest and lowest scores posted that month will win a prize courtesy of the Four Seasons.
“Can You Caption This?” contest will be held every Monday morning. The most creative caption for the photos posted to Facebook and Twitter will be announced at the end of the week. The fan with the winning caption will be awarded the weekly grand prize. The winning caption and photo will also be posted to the Championship’s website, www.hpbnc.org.
“Trivia Thursday” will be held on the second and fourth Thursday of each month at 11 a.m. Central on Twitter. Autographed merchandise and tickets will be awarded to the first correct reply @hpbnc.
“Check It Out Thursday” will feature a fun and interesting fact about the tournament every Thursday. There will be no prize to be won, but it is always eligible to become a trivia question.
As part of the campaign, there will also be regular video interviews with golf personalities, legends and unprecedented behind-the-scenes glimpses of the Championship. Content will be regularly posted on the tournament’s Facebook and Twitter pages.
